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A guide for brand owners, inventors and entrepreneurs in all areas of business including entertainment, online media, mobile apps, fashion, cosmetics, food, beverages, alcohol, electronics. This first installation of the Lock-It! Series provides helpful hints for developing and securing a successful brand – online and in the traditional retail environment. Restaurateurs, filmmakers, fashion designers, musicians – future moguls in any and every line of business are the focus. The recurring theme is “be prepared for your next meeting.” Whether it’s about merchandise, licensing, distribution, preparing to franchise, social media, marketing, advertising, signature products, inventions, etc. – the goal is to provide the reader with an idea of what he or she can expect along a long and sometimes winding road to brand success and recognition. Written by an intellectual property attorney with over 20 years of big brand experience, it provides insight as well as charts,
